Topic

#campaign-strategy

17 stories tagged

Pakatan Harapan Banks on Grassroots Strategy and Economic Track Record for Negeri Sembilan Election

Pakatan Harapan is deploying a locality-focused campaign strategy for the Negeri Sembilan state election, emphasizing the coalition's economic achievements and administrative stability under its first term of government.

By Azizah Rahman · 22 Jul 2026 · 4 min read

Pakatan Harapan Recalibrates Campaign Strategy After Johor Election Losses

Pakatan Harapan is restructuring its election machinery and campaign tactics following disappointing results in Johor, with newly appointed election director Amirudin Shari signalling renewed emphasis on Malay voters and youth engagement ahead of Negeri Sembilan polls.

By Azizah Rahman · 15 Jul 2026 · 4 min read

Johor's Older Voters Prove Digital Campaigns No Match for Direct Personal Connection

A Bernama survey during Johor's state election reveals that while digital platforms gain ground, elderly voters still prioritise face-to-face interaction with candidates. Experts suggest the two approaches increasingly work together.

By Azizah Rahman · 9 Jul 2026 · 5 min read

Zahid Urges Coalition Partners to Abandon Najib-Rosmah References in Johor Campaign

Barisan Nasional chairman Datuk Seri Dr Ahmad Zahid Hamidi has effectively rebuked coalition allies for continuing to reference Datin Seri Rosmah Mansor during the Johor state election campaign, signalling the need to refocus messaging.

By Sarah Chen · 9 Jul 2026 · 3 min read

Pasir Raja Battle: PH's Fakharuddin Deploys Dual-Channel Push As Johor Vote Nears

Pakatan Harapan candidate Mohd Fakharuddin Moslim is blending traditional grassroots canvassing with aggressive digital outreach to capture the Pasir Raja state seat in Johor, targeting younger and outstation voters ahead of this week's election.

By Azizah Rahman · 6 Jul 2026 · 4 min read

Pakatan Harapan Banking on Targeted Strategy to Win Johor State Election

Pakatan Harapan is leveraging a granular seat-by-seat strategy to capitalise on growing electoral momentum in the Johor state election, with PH secretary-general highlighting tailored approaches to different constituencies.

By Azizah Rahman · 5 Jul 2026 · 4 min read

Fahmi challenges Onn Hafiz to match Khairy's campaign energy as Johor stakes rise

Pakatan Harapan's communications chief Fahmi Fadzil has pointed to a disparity in campaign intensity, suggesting Johor menteri besar Onn Hafiz Ghazi should match the vigour displayed by Khairy Jamaluddin, the former Umno Youth leader.

By Azizah Rahman · 4 Jul 2026 · 4 min read

Manifesto Launch Timing 'Strategically Sound,' Says Fahmi as PH Defends Campaign Approach

Pakatan Harapan's communications director Datuk Fahmi Fadzil has dismissed concerns that the coalition's delayed manifesto launch weakens its campaign strategy for the Johor state election scheduled for July 11.

By Azizah Rahman · 4 Jul 2026 · 4 min read

Johor Campaign Pivots to Grassroots Strategy as Parties Target Swing Voters

The 16th Johor state election campaign has adopted a more measured, localised approach in its opening week, with parties prioritising direct voter engagement over mass rallies as they strategically deploy resources to competitive constituencies.

By Azizah Rahman · 4 Jul 2026 · 4 min read

Focus on Ground Work, Not Polls, Hisham Urges Barisan Workers

Umno MP for Sembrong Hisham Samsudin has advised Barisan Nasional campaign workers to prioritize direct voter engagement over speculation about electoral outcomes, emphasizing that voters ultimately determine results.

By Azizah Rahman · 3 Jul 2026 · 4 min read

Ground Game Strategy: BN's Perling Candidate Bets on Face-to-Face Voter Engagement

Barisan Nasional's Pannir Selvam is deploying intimate small-group sessions to connect with Perling voters in Johor's state election, emphasising personal interaction over social media in his debut political campaign.

By Azizah Rahman · 1 Jul 2026 · 4 min read

BN Commits to Mature Campaign in Johor Election, Focuses on Grassroots Service

Barisan Nasional has pledged a restrained campaign approach for the Johor state election, prioritising practical solutions and grassroots engagement over partisan conflict, with polling set for July 11.

By Azizah Rahman · 30 Jun 2026 · 4 min read

Zahid Pledges Barisan Nasional Will Champion 'Mature Politics' in Johor Campaign

Umno president Zahid Hamidi has committed Barisan Nasional to a 'mature politics' strategy in the upcoming Johor state election, pledging the coalition will avoid attacking political rivals and instead centre the campaign on substantive policy discussions.

By Azizah Rahman · 28 Jun 2026 · 4 min read

#campaign-strategy

Pakatan Harapan Banks on Grassroots Strategy and Economic Track Record for Negeri Sembilan Election

Pakatan Harapan Recalibrates Campaign Strategy After Johor Election Losses

Johor's Older Voters Prove Digital Campaigns No Match for Direct Personal Connection

Zahid Urges Coalition Partners to Abandon Najib-Rosmah References in Johor Campaign

Pasir Raja Battle: PH's Fakharuddin Deploys Dual-Channel Push As Johor Vote Nears

Pakatan Harapan Banking on Targeted Strategy to Win Johor State Election

Fahmi challenges Onn Hafiz to match Khairy's campaign energy as Johor stakes rise

Manifesto Launch Timing 'Strategically Sound,' Says Fahmi as PH Defends Campaign Approach

Johor Campaign Pivots to Grassroots Strategy as Parties Target Swing Voters

Focus on Ground Work, Not Polls, Hisham Urges Barisan Workers

Ground Game Strategy: BN's Perling Candidate Bets on Face-to-Face Voter Engagement

BN Commits to Mature Campaign in Johor Election, Focuses on Grassroots Service

Zahid Pledges Barisan Nasional Will Champion 'Mature Politics' in Johor Campaign

PAS Withdraws Campaign Resources from Seats Contested by Bersatu in Coalition Strategy Shift

Pakatan Harapan Blends Digital and Grassroots Strategy for Johor Election Push

Pakatan Harapan Merges Ground Game With Digital Strategy for Johor State Election

Anwar Intensifies Johor Campaign Push with Second Visit in Three Days